Raiz
Project designed to create the visual identity of RAIZ, an artisanal hot sauce brand combining craftsmanship, cultural heritage, and contemporary culinary.
As an art director, I created the brand universe. From the creative concept and visual research to storytelling and graphic consistency across all touchpoints, paying tribute to my Brazilian roots and heritage of the diaspora.
The chosen artistic direction embodies a vision inspired by Brazilian and Latinx culture, our living polytheistic traditions, and most of the known chili peppers ever existing cultivated on the lands of South America.
The project included the logo and visual identity guidelines, packaging design for the hot sauce bottles, product labels, and mockups, as well as brand experience elements aimed at giving visibility to an underrepresented community here in France.
Link to the drive for all the animated assets.
Galena
Project designed to create the visual identity of Galena, a fictional holistic cosmetics brand combining well-being, naturalness, and contemporary elegance.
As an art director, I oversaw the brand universe as a whole — from the creative concept and visual research to storytelling and graphic consistency across all touchpoints.
Two distinct artistic directions were proposed, each exploring a unique aesthetic and sensory approach. The selected concept embodies a refined and minimalist vision, inspired by Galena’s core values of purity and balance.
The project included the logo and visual identity guidelines, packaging design with technical measurements, product labels and mockups, as well as brand experience elements such as a shopping bag and a soap bar.
This art direction reflects the authenticity and sensory dimension of a conscious brand, combining clean design, natural materials, and a coherent visual identity.
Delusion Records - Old works
Works for Delusion Records — a collective of music producers, fashion designers, and sound/mixing engineers. More than collaborators, they’re friends, and over time I’ve had the chance to work with them on several projects.
Jules
“We Believe in Those Who Are Forgotten” — Art Direction & Creative ConceptThis campaign was born from a reflection on the power of words and their ability to shape self-confidence. A single remark can discourage, dishearten, or cast doubt on an entire project. With this campaign, we wanted to turn that reality into a bold visual statement — to give a voice to those who are too often dismissed.
The starting point was simple yet powerful: entrepreneurs from underrepresented neighborhoods frequently face negative comments and stereotypes that undermine their ambition — everyday phrases like “it will never work” or “you’re not good enough” that can crush ideas before they ever take form.
As art director, I designed a striking and socially engaged visual campaign, conceived as a visual punch to provoke reflection and reaction. Hurtful words were displayed on a large scale, reclaimed and recontextualized to confront audiences with the emotional weight of everyday criticism.
The visual system relied on raw typography, a high-contrast color palette, and minimalist compositions, amplifying the tension between verbal violence and collective resilience. Each poster became a visual manifesto, turning harmful language into symbols of empowerment and affirmation.
“We Believe in Those Who Are Forgotten” is a socially conscious communication campaign, both artistic and activist, that flips the narrative to celebrate persistence, creativity, and dignity in those society tends to overlook.
Magasins Généraux - Guide du Grand Paris
Mediatransports Campaign: Creative Direction and 360° Brand Activation
Development of a comprehensive creative campaign combining urban displays, video capsules, and multi-channel communication assets.
The goal was to enhance the brand’s visibility and awareness across public transport spaces while reflecting a dynamic, inclusive, and contemporary image rooted in everyday life.
As art director and concept designer, I led the creative process from strategy to execution, including:
Production of short video capsules, tailored for transport screens and social media, highlighting key brand messages through strong visual storytelling, motion design, and color-driven composition.
Design of urban display visuals (bus shelters, metro stations, train hubs) featuring typographic direction, photography, and impactful graphic layouts.
Press relations strategy, including a detailed media PR plan and curated press partnerships (digital, print, and optional international coverage) to strengthen brand presence and consistency.
Additional awareness activations, such as an immersive street marketing campaign, printed materials (flyers, stickers, event posters), and eco-friendly branded goodies (bags, pins, merchandise).
The creative concept revolved around a single core idea: making the brand visible through the movement of everyday life. This campaign delivered a cohesive and immersive urban experience, designed to connect the brand with its audience through meaningful, design-led storytelling.
Club des DA - Les Déterminés
“We Believe in Those Who Are Forgotten” — Art Direction & Creative ConceptThis campaign was born from a reflection on the power of words and their ability to shape self-confidence. A single remark can discourage, dishearten, or cast doubt on an entire project. With this campaign, we wanted to turn that reality into a bold visual statement — to give a voice to those who are too often dismissed.
The starting point was simple yet powerful: entrepreneurs from underrepresented neighborhoods frequently face negative comments and stereotypes that undermine their ambition — everyday phrases like “it will never work” or “you’re not good enough” that can crush ideas before they ever take form.
As art director, I designed a striking and socially engaged visual campaign, conceived as a visual punch to provoke reflection and reaction. Hurtful words were displayed on a large scale, reclaimed and recontextualized to confront audiences with the emotional weight of everyday criticism.
The visual system relied on raw typography, a high-contrast color palette, and minimalist compositions, amplifying the tension between verbal violence and collective resilience. Each poster became a visual manifesto, turning harmful language into symbols of empowerment and affirmation.
“We Believe in Those Who Are Forgotten” is a socially conscious communication campaign, both artistic and activist, that flips the narrative to celebrate persistence, creativity, and dignity in those society tends to overlook.
Pedro Contra O Mundo (vol.1)
25 editions, printed by my dear friend @zakiidoo and myself in Les Beaux-Arts de Paris.
Pictures taken between near 2017 and 2023.
(SOLD OUT)
Thanks for the support, appreciate it, love y’all 🫶