Magasins Généraux - Guide du Grand Paris
Mediatransports Campaign: Creative Direction and 360° Brand Activation
Development of a comprehensive creative campaign combining urban displays, video capsules, and multi-channel communication assets.
The goal was to enhance the brand’s visibility and awareness across public transport spaces while reflecting a dynamic, inclusive, and contemporary image rooted in everyday life.
As art director and concept designer, I led the creative process from strategy to execution, including:
Production of short video capsules, tailored for transport screens and social media, highlighting key brand messages through strong visual storytelling, motion design, and color-driven composition.
Design of urban display visuals (bus shelters, metro stations, train hubs) featuring typographic direction, photography, and impactful graphic layouts.
Press relations strategy, including a detailed media PR plan and curated press partnerships (digital, print, and optional international coverage) to strengthen brand presence and consistency.
Additional awareness activations, such as an immersive street marketing campaign, printed materials (flyers, stickers, event posters), and eco-friendly branded goodies (bags, pins, merchandise).
The creative concept revolved around a single core idea: making the brand visible through the movement of everyday life. This campaign delivered a cohesive and immersive urban experience, designed to connect the brand with its audience through meaningful, design-led storytelling.