Galena
Project designed to create the visual identity of Galena, a fictional holistic cosmetics brand combining well-being, naturalness, and contemporary elegance.
As an art director, I oversaw the brand universe as a whole — from the creative concept and visual research to storytelling and graphic consistency across all touchpoints.
Two distinct artistic directions were proposed, each exploring a unique aesthetic and sensory approach. The selected concept embodies a refined and minimalist vision, inspired by Galena’s core values of purity and balance.
The project included the logo and visual identity guidelines, packaging design with technical measurements, product labels and mockups, as well as brand experience elements such as a shopping bag and a soap bar.
This art direction reflects the authenticity and sensory dimension of a conscious brand, combining clean design, natural materials, and a coherent visual identity.